Ms. Webb / Graphic Arts Name____________________________________
Digital Self Portraits/Writing Warmup
Who Are You? Focus on different aspects of yourself and come up with words/nouns that describe you. [example: friend, sister, brother, son, student, musician, athlete, etc.]
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Write down 6 adjectives that describe your personality:
[example: funny, hyper, trustworthy, smart, strong, musical, serious, nice, etc.]
[example: funny, hyper, trustworthy, smart, strong, musical, serious, nice, etc.]
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Write down your short-term goals [things you will do this year, or next year].
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Write at least four things you must do to accomplish this goal.
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What are your long term goals? [things you plan to do in your lifetime--career goals, family goals, etc.]
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Write at least four things you must do to make your dreams happen.
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Package Design Assignment: Soapbox, Energy Drink or Bottled Water
Due Friday, January 7, 2011
Assignment Instructions:
1. Carefully read over the Evaluation Criteria, these Job Steps, and Requirements for this project.
2. Look at the display brands of your product in at least two different large grocery stores. Look at the colors, designs, type styles, art, themes and slogans/taglines. How did they attract your attention?
3. FIRST: make at least 3 thumbnail sketches for your package design [all sides], choose a name, a
slogan, and at least three colors that complement each other.
slogan, and at least three colors that complement each other.
4. SECOND: using the furnished pattern, create a rough layout for your product label, showing information on all sides, so that all information is logical and readable. Make sure you have included product ingredients, product weight, Product Name/Logo, and slogan, along with any graphics that help convey your idea.
5. Using the mac, set up your final package design artwork, using Adobe Illustrator, Photoshop or
InDesign.
InDesign.
6. Once you are happy with your design, print out (1) one color proof, and (1) B/W proof.
7. Using scissors, cut out your product labels or soapbox. For drink labels, wrap and glue label around bottle or can. For a soapbox, cut out flaps and glue box together.
EACH LABEL/PACKAGE DESIGN MUST INCLUDE:
_____ 1. Name of product -- you will create an original name and logo or graphic image for your brand
_____2. Slogan –– you will write a slogan or tagline to go along with your brand and logo
(examples: Nike / Just Do It; Coke / It’s the Real Thing; M&Ms / They Melt in Your Mouth, Not in Your Hand; Burger King / Have it Your Way; Rally's / You Gotta Eat)
_____3. Size or weight information
_____4. The UPC Symbol -- you may create your own or copy one from a Google search.
_____5. Ingredients list --you may use ingredients list from a real product, or invent your own. It’s okay to be creative with this, but make sure your wording is appropriate for all audiences!
_____6. The price for your product $__________
_____7. The Manufacturer’s Name -- use your name, grade, school
